With 20+ years of experience in graphic design, 
I create visual communication that combines clarity, creativity and purpose.
Based in Rabat, Morocco, I work across editorial design, visual identities, institutional publications, reports, brochures and communication materials,
with a particular focus on turning complex information into clear and engaging visual experiences.
Over the years, I have had the opportunity to work with international organizations, institutions and private companies, developing visual solutions
for projects with local and international audiences.
My experience covers the entire design process — from concept development and art direction to layout, production and pre-press — with a strong command of Adobe Creative Cloud, particularly InDesign, Photoshop and Illustrator.​​​​​​​
My approach
Think. Design. Communicate.
I believe good design is not only about aesthetics. It is about finding the right visual language for every message, audience and context.
I combine a strong editorial background with an interest in visual systems, typography, identity and contemporary graphic culture.
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Experience
20+ years
Graphic Design & Visual Communication
Editorial Design
Reports · Publications · Magazines · Brochures
Visual Identity
Branding · Campaigns · Events · Corporate Communication
Institutional Communication
International Organizations · Public Institutions · Development Partners
Production
Art Direction · Layout · Pre-press · Print Production
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International Experience
You could then place the logos of the organizations/clients you've worked with underneath:
World Bank · IFC · UNICEF · WHO · USAID · GIZ · JICA · UN Women · IOM · U.S. Embassy · ICESCO ...
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